Specialties: Marketing Data Analytics, SEO/SEM Strategy, Marketing Automation, Audience Targeting, AI‑Driven Optimization

Gabriel Pineda is a marketing data analyst and SEO/SEM strategist with a proven record of designing and executing high‑impact, data‑driven marketing solutions. He specializes in building scalable marketing infrastructures, integrating advanced analytics, and leveraging automation to optimize customer journeys and maximize return on ad spend.

With expertise spanning search engine optimization, paid media management, and marketing data engineering, Gabriel has successfully led initiatives that unify website analytics, CRM data, advertising platforms, and automation workflows into actionable insights. He develops advanced audience segmentation strategies, full‑funnel retargeting programs, and predictive modeling frameworks to enhance engagement and improve lead quality.

Gabriel is highly skilled in building GA4 and BigQuery‑based analytics ecosystems, deploying AI tools to forecast campaign outcomes, identify high‑value audiences, and streamline creative production. His SEO work has consistently driven year‑over‑year organic traffic growth, improved keyword rankings, and enhanced local search visibility across diverse industries. In SEM, he has managed multi‑channel ad budgets in the hundreds of thousands monthly, achieving measurable performance lifts through advanced bidding strategies, creative testing, and automated budget pacing.

Before his current role, Gabriel led integrated marketing efforts for clients in retail, healthcare, and real estate through his own marketing agency, where he delivered full‑stack solutions including website development, branding, video production, and paid campaign management. His experience also includes marketing automation, growth analytics, and product support strategy in both technology and automotive sectors.

At Beyond Expectation Psychological Services, Gabriel applies his deep technical expertise, strategic insight, and creative problem‑solving to strengthen the organization’s digital presence, refine marketing performance, and create measurable growth opportunities through innovative, data‑driven approaches.